Last Updated: January 2026

Welcome to Keep Smiling. These Terms of Service govern your use of our website and the purchase of our products. By accessing our site, you agree to be bound by the following terms.

1. General Overview

Keep Smiling is a streetwear brand based in the United Arab Emirates. Throughout the site, the terms “we”, “us” and “our” refer to Keep Smiling. We offer this website, including all information and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, and policies stated here.

2. Product Information & Accuracy

We strive to display our products as accurately as possible. In accordance with our brand guidelines:

Imagery: We use product-only photography with neutral lighting to show true-to-material colors. However, we cannot guarantee that your monitor’s display of any color will be 100% accurate.

Availability: All products are subject to availability, and we reserve the right to limit quantities or discontinue any product at any time.

3. Pricing and Payments

All prices are listed in AED (United Arab Emirates Dirham) unless otherwise stated.

We reserve the right to change prices without notice.

Payments are processed through secure, encrypted gateways to ensure your financial data remains protected.

4. Shipping and Delivery

Domestic (UAE): We offer standard shipping across the UAE. Free shipping is applicable on orders exceeding the specified threshold at the time of checkout.

International: International customers are responsible for any customs duties or import taxes incurred upon arrival in their destination country.

Timelines: While we aim for consistent delivery times, shipping dates are estimates and not guaranteed.

5. Returns and Exchanges

Our “Easy Returns” policy is designed to be hassle-free:

Items must be returned within 14 days of receipt.

Products must be in their original condition: unworn, unwashed, and with all tags attached.

Keep Smiling reserves the right to refuse returns that do not meet these criteria.

6. Intellectual Property

All content on this site, including but not limited to logos, text, imagery (Product-only photography), and design silhouettes, is the property of Keep Smiling and is protected by UAE and international copyright laws. Unauthorized use of our brand assets is strictly prohibited.

7. User Conduct

You agree not to use our products for any illegal or unauthorized purpose. You must not transmit any worms, viruses, or any code of a destructive nature. A breach or violation of any of the Terms will result in an immediate termination of your services.

8. Limitation of Liability

Keep Smiling shall not be liable for any direct, indirect, incidental, or consequential damages resulting from the use or inability to use our products or website. We provide our services “as is” without any warranty or condition, express, implied, or statutory.

9. Governing Law

These Terms of Service and any separate agreements whereby we provide you services shall be governed by and construed in accordance with the laws of the United Arab Emirates.

10. Changes to Terms of Service

You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change, or replace any part of these terms by posting updates to our website.